Blog
Insights and guides for ChatGPT App optimization and AI-first distribution.
How are ChatGPT apps handling analytics and tracking?
We looked at all 212 active ChatGPT apps to see which analytics tools companies use inside their widgets. Only 11% use any third-party analytics, and just 4 apps have dedicated event tracking.
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How ChatGPT apps capture user intent and context
Nearly half of ChatGPT apps capture user intent through their parameters. We analyzed 147 third-party apps to understand how companies turn conversational context into better products and smarter experiences.
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International apps in the ChatGPT store
German marketplaces, Korean food delivery, Japanese tax filing: we analyzed 147 third-party apps to see which international brands are building for the ChatGPT App Store.
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Why finance apps lead the ChatGPT app store in complexity
Finance apps make up just 12% of the ChatGPT App Store but account for three of the top ten most tool-heavy apps. We analyzed 147 third-party apps to understand why.
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32 hidden commands in the ChatGPT app store that were never meant for the AI
We found 32 internal-only commands across 17 ChatGPT apps that are visible to the AI model. Here is what they do and why this pattern creates problems.
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What are good invoking messages in ChatGPT apps?
We analyzed 886 tools across 147 third-party ChatGPT apps and found that 68% have no invoking or invoked message at all. Here's what the best apps do differently.
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Required vs. optional fields in ChatGPT apps
42% of tools in ChatGPT apps mark every field as required. We analyzed 3,349 parameters across 147 apps to find the patterns that work and the ones that break.
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59% of ChatGPT app parameters have no example values
We analyzed 3,349 parameters across 147 ChatGPT apps. Most fields give the AI no example of what a valid input looks like, leading to avoidable errors.
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How ChatGPT apps write their tool descriptions
Only 16% of ChatGPT app tools tell the AI when NOT to use them. We analyzed 886 tool descriptions across 147 apps to find what separates great descriptions from generic ones.
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How to design address fields in ChatGPT apps
We analyzed how 73 ChatGPT apps handle address and location data. Most use unstructured text fields, and the results aren't great. Here's what the best apps do differently.
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How to structure date and time fields in your ChatGPT app
52% of date/time parameters in ChatGPT apps have no format specification at all. We analyzed 383 date fields across more than 80 apps to find what works and what doesn't.
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What categories dominate the ChatGPT app store?
Business apps, not Productivity, lead the ChatGPT App Store when you filter to third-party integrations. We broke down all 147 apps by category to find where the real opportunities are.
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How many tools should a ChatGPT app have?
We analyzed 147 third-party apps in the ChatGPT App Store and found the average app has 6 tools, but the median is only 3. Here's what the data says about the right number of tools for your app.
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ChatGPT App Walkthrough: Peloton
A hands-on look at how Peloton’s ChatGPT App works, including setup, access, and how it’s designed to attract new users through workout planning and class discovery.
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ChatGPT App Walkthrough: Spotify
A hands-on look at how Spotify’s ChatGPT App works, including setup, permissions, supported features like playlist and song search, and where its current limitations show up in use.
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ChatGPT App Walkthrough: Zillow
A closer look at how Zillow’s ChatGPT App works, including its affordability calculator, rate simulator, and property search tools that bring real estate data into ChatGPT.
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Optimizing Your OpenAI App for Top-of-Funnel Discovery
Learn how companies like Peloton, Figma, and Coursera use OpenAI's ChatGPT Apps to drive top-of-funnel discovery, convert users, and protect data while growing engagement.
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Making a Golden Prompt Set for your ChatGPT App
Learn how to create a golden prompt set for ChatGPT app metadata optimization. Discover how to use direct, indirect, and negative prompts to optimize your OpenAI App metadata for better discovery within ChatGPT.
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ChatGPT Apps: The Trillion-Dollar Opportunity
On October 6th, OpenAI announced Apps inside ChatGPT. Here's why this could be as big as the iOS App Store—and what it means for developers and marketers.
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