Win customers inside AI

Optimize your ChatGPT, Claude, and MCP apps for discovery and growth

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THE OPPORTUNITY

AI is in its App Store Era

900M people use ChatGPT every week. With apps, there's a new way to reach that audience.

ChatGPT introduces Apps
Oct 2025

ChatGPT introduces Apps

OpenAI announces interactive, branded apps inside ChatGPT at Dev Day, starting with 18 major partners.

ChatGPT App Store launches
Dec 2025

ChatGPT App Store launches

OpenAI opens their App Store for submissions from developers, and adds a public directory for users to browse and install apps.

Claude App Store launches
Jan 2026

Claude App Store launches

Anthropic adds their own 'interactive connectors' or 'MCP apps', and launches their own app review process.

Live apps on Bullseye
Today

223 ChatGPT apps and counting

The ecosystem is growing fast. Early movers are already capturing attention and building audiences inside AI.

Stay ahead of the curve

Get notified when new apps launch and receive weekly insights on what's working.

Explore live apps
WHAT THIS MEANS FOR YOU

Apps are a new kind of channel

Interactive, branded, first-party

Users engage with your product directly inside ChatGPT or Claude. No redirects, no new tabs, just native-feeling interactions where conversations already happen.

Real engagement data

Every invocation, parameter, and user action flows back to you. Understand what users are asking for and how they interact at the prompt level.

@Retail Store help me find good gifts for my mom
Retail Store
Gift item 1
$14.99
Gift item 2
$25.00
Gift item 3
$25.00
Gift item 4
$40.99
Gift item 5
$29.99
Gift item 6
$19.99
Gift item 7
$18.99
Gift item 8
$10.00
Data captured from this interaction
Raw user prompt
"@Retail Store help me find good gifts for my mom"
OpenAI Subject (Unique User ID)v1/ssHC1YNnd...
Action calledmultiCategorySearchItems
Search keywordgifts for mom
Fulfillment typePickup (Store #3291)
Categorieshome-decor, beauty, kitchen, accessories
Results returned8 products, $10.00 - $40.99

Not all apps are created equal

The best-designed apps convert more users, surface in more conversations, and capture richer customer data. Small differences in schema design, parameter naming, and response formatting compound quickly.

Score my app
HOW WE HELP

App Design Consulting

Building an app? We share best practices from analyzing hundreds of apps and help you nail the experience from day one.

Maximizing Discovery

App metadata impacts how and when your app gets surfaced. We optimize descriptions, commands, and parameters based on real data.

App Testing

We test your app at scale across every device, geo, and language to find issues before your users do.

Analytics

Connect PostHog, Amplitude, or Sentry to map prompt-to-conversion journeys and understand how users actually engage.

FROM THE BLOG

How are ChatGPT apps handling analytics and tracking?

We looked at all 212 active ChatGPT apps to see which analytics tools companies use inside their widgets. Only 11% use any third-party analytics, and just 4 apps have dedicated event tracking.

How ChatGPT apps capture user intent and context

Nearly half of ChatGPT apps capture user intent through their parameters. We analyzed 147 third-party apps to understand how companies turn conversational context into better products and smarter experiences.

International apps in the ChatGPT store

German marketplaces, Korean food delivery, Japanese tax filing: we analyzed 147 third-party apps to see which international brands are building for the ChatGPT App Store.

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